A Look into the Most Hyped and Must-Follow Celebrity Brands

It has now become a common practice for celebrities to engage in sideline entrepreneurship, and what’s better than venturing into launching a product that uses their label and face? Absolutely nothing. This beauty entrepreneurship adds gains to their illustrious careers. 

Do you figure out a celebrity who is not into its brand entrepreneurship? From endorsing established brands and serving as influencers for other companies’ products to launching their brands, celebrities have molded the course of their income streams. 

This guide is about Celebrity Brands. It explores the influence of Celebrity-Owned Brands among common people, their revenue, and their success in the market. Let's dive into the guide to learn about the Best Celebrity Brands. 

Most Successful Celebrity Brands

Gone are the days when celebrities used to advertise products for the company’s revenue. We are living in the age of celebrity brands, where launching brands has become celebrities' favourite business, adding significant wealth to their bank balance. 

Today, you'll find celebrities with the tag of thriving brands, from beauty products to shapewear and whatnot. These brands have proved that their influence is not due to the celebrity’s label, but it accounts for loyal fanbases and the product’s actual worth. 

I am sure, till now, you must have been curious enough to know Celebrities Brand. Looking at factors such as revenue and social media popularity, we have compiled a list of some of the most successful celebrity beauty brands. 

• Fenty Beauty - Rihanna 
• Rare Beauty - Selena Gomez 
• Kylie Cosmetics - Kylie Jenner 
• Kim Kardashians - Skim
• Scarlett Johansson – The Outset
• R.E.M. Beauty and God is a Woman - Ariana Grande
• Fabletics - Kate Hudson 
• Priyanka Chopra Jonas - Anomaly Hair Care 
• Hailey Beauty - Rhode Beauty 

Celebrity Cosmetics Brands

The beauty industry is constantly changing, giving rise to evolving trends in the use of new beauty products. Have you ever wondered who is behind changing trends and why they are so influential among people? 

The cosmetics industry has seen a significant change in its course. More and more celebrities are becoming the faces of their cosmetic products in the market, establishing themselves as the Best Celebrity Makeup Brands. 

Fenty Beauty - Rihanna

Rihanna, a singing sensation, launched her beauty brand, Fenty Beauty, in 2017. The brand took no time and became one of the most successful because it aimed to provide products in perfect shade matches for all women and skin colours. 

Fenty Beauty Foundation originally offered 40 shades but has now expanded to 50, giving women a wide variety of shade ranges. Fenty beauty products are impressive in their packaging and promising in their use.

Fenty Beauty is unmatchable among various beauty brands, which is clearly evident from its humongous sales. Rihanna holds 50% shares in her empire. In 2023, the brand generated a revenue of $602.4 million. 

Kylie Cosmetics - Kylie Jenner

In 2015, Kylie Jenner, at the age of 18, launched her beauty brand, Kylie Cosmetics, which shook the beauty industry. Her beauty brand skyrocketed because of its lip products, which sold in a minute after launch, resulting in the website crashing. 

Kylie has made her beauty empire as her brand targets young girls in search of a perfect lip shade. With the success of Kylie Cosmetics, Kylie moved forward and gave birth to Kylie Skin (2019), Kylie Baby (2021), and her clothing line Khy (2023).

The brand is committed to expanding its products and making them available to its users at competitive prices. It is reachable on Instagram and other social media platforms. The brand reached $380.4 million in revenue in 2023. 

Rare Beauty - Selena Gomez

Selena Gomez, a Popular Celebrity 2024, is an all-time favourite superstar who launched her beauty brand, Rare Beauty, in 2020. Rare Beauty surpassed every other beauty brand. This beauty brand focuses on accepting what is not perfect. 

Selena is one of the most followed celebrities, and so is her brand. It captures the attention of a huge number of people. The products are high-quality and promising, a factor that makes Rare Beauty a global beauty brand. 

Rare Beauty has mascara, blushes, lip products, foundations, and many other products in the beauty stream that are in stores for beauty enthusiasts. The revenue is huge, which makes Selena Gomez one of the wealthiest owners of a makeup brand. 

Celebrity Skincare Brands

In the past few years, many cosmetic brands, including makeup, hair care, and skin care, have been launched, and most of them were from celebrities. The celebs used their immense fan following and took entrepreneurship by storm, making vast sales and generating billions of dollars. 

With the launch of celebrity-owned skincare brands, celebrities have raised awareness about skincare that was not very evident in the past few years. Their influences have also made people believe that skincare products should be high-quality. 

Many celebs have come to the forefront and launched skincare brands infused with enriched ingredients and skin-nourishing properties. Let's give you the tea on some favorite celebrity skincare brands. 

Rhode Skin - Hailey Beiber

Rhode Skin, commonly known as Rhode, is a skincare brand by Hailey Beiber. It is one of the newest celebrity brands but soon, it was ranked as raking millions in revenue. Rhode is famous for its skin-enriched ingredients for healthy and glowing skin. 

Recently, Rhode Peptide Lip Treatment and Rhode Lip Tints have emerged as the best-selling Rhode products. To further spice up the sales, Beiber has launched a silicone phone case that fits Rhode lip products. 

The Honest - Jessica Alba

Jessica Alba, an American actress and entrepreneur, has launched her beauty brand, The Honest Company, which focuses on skincare products. The Honest includes cleansers, moisturizers, serums, and everything in between. 

The Honest skincare range caters to all skin types, providing solutions for skin problems to have glowing, no-makeup, and naturally healthy and healed skin. Jessica Alba targets all girls and women to have a skincare regimen with quality skincare products. 

Clothing Lines by Celebrities

It's not unnatural that celebs are venturing into another means of generating income despite their major net worth-generating sources. Besides celebrity-owned beauty brands, many clothing lines by celebrities are there. 

Celebrity-owned clothing lines have revolutionized the way people used to dress up. Today, these lines focus on meeting fashion demands with luxury and comfort. These lines include fashion dresses, sportswear, loungewear, and other clothing ranges. 

There are so many celebrity-owned clothing lines that it's difficult to discuss all of them here. Let’s examine one of the most hyped clothing brands by celebrities, what they offer, and why people are so hyped about using their products. 

Skim - Kim Kardashians

Kim Kardashian, an A-Lister Celebrity, launched Skim, the most popular celebrity-owned clothing brand. The brand is hyped for its shapewear, loungewear, and underwear, and it receives the highest number of Google searches each month compared to every other brand. 

She builds her brand on the notion of providing fashion with comfort. The clothing line comes in various sizes and colors to offer its consumers a wide range of options. Kim has worked on its popularity as she expands the products for men and women. 

Apart from shapewear, the brand offers loungewear, swimwear, and men’s wear. It is partnered with many celebrities and has campaigns that bolster its hype. The brand was valued at $4 billion in 2023, becoming one of the favorite clothing brands of celebrities. 

Fabletics - Kate Hudson

Kate Hudson co-founded Fabletics, a clothing brand that offers activewear for fitness lovers, whether for men or women. The brand aims to provide comfortable wear for gyms and workouts that meets the demand for fashion with comfort and luxury. 

Fabletics has an immense fan following because it is one of the brands that actually bridges the gap between high-quality activewear and affordable prices. The activewear is made from comfortable, eco-friendly materials, making it one of the go-to brands for activewear.